Discover UBP | Wealth & Asset Management

As a family-owned Swiss private bank, we specialise in one area of expertise: managing our clients’ wealth for the long term.

Union Bancaire Privée (UBP) is a pure-play Swiss private bank and asset manager specialising in the long-term management of private and institutional wealth. Entrepreneurial and family-owned, UBP provides top-of-the-range investment expertise and portfolio management services.

With strong governance and conservative risk management, the Bank ranks among Switzerland’s most strongly capitalised FINMA-regulated banks.

Find out how our expertise helps families and institutions manage and preserve their wealth globally.

Dedicated to Wealth and Asset Management

Founded in 1969, Union Bancaire Privée (UBP) is a Swiss private bank specialising exclusively in wealth management and asset management. From the outset, our ambition has been clear: to provide investors with astute, innovative and conviction-driven investment solutions designed to preserve and grow wealth over the long term.

Today, we continue to channel our entrepreneurial spirit and independent mindset to serve families, entrepreneurs and institutional clients worldwide.

A Pure-Play Wealth and Asset Manager

As a pure-play wealth and asset management firm, UBP is solely dedicated to delivering high-quality investment expertise and premium client service.

Our independence enables us to focus entirely on:

Private banking and wealth management
Institutional asset management
Traditional and alternative investment strategies
Global multi-asset solutions

This singular focus ensures alignment with our clients’ long-term financial objectives.

Conviction-Driven Investment Expertise

At the heart of UBP’s philosophy lies a conviction-driven investment approach.

Our teams combine in-depth market research, active management and risk discipline to identify long-term opportunities across asset classes and geographies. Backed by award-winning investment franchises, we anticipate market trends and adapt portfolios proactively.

We believe strong client relationships are fundamental to successful wealth preservation and growth.

Comprehensive Wealth Solutions

UBP offers an integrated and bespoke service model including:

Direct access to investment experts and trading floor specialists
Tailored portfolio management
Wealth planning and succession structuring
Family Offices solutions
Lombard lending and structured credit solutions

Our global presence allows us to serve clients across Europe, the Middle East, Asia and Latin America.

Preserving and Growing Wealth Across Generations

For more than five decades, UBP has remained committed to helping clients navigate complex financial environments.

Our mission is simple: to protect, manage and develop your wealth sustainably across generations.

Find out how our global expertise and independent investment culture can support your long-term ambitions.

"UBP’s independence is not just financial; it’s also in our ability to think differently."

Guy de Picciotto, Chief Executive Officer

As well as being one of the most strongly-capitalised banks, UBP stands among Switzerland’s wealth management leaders and the world’s largest non-listed, family-owned private banks. Our size and structure allows us to take a robust institutional approach while preserving a human scale that cultivates agility and collaboration.

Data as of 31 December 2025

184.5

Assets under management (in CHF billions)

Balance sheet (in CHF billions)
47.9
Net profit (in CHF millions)
268.6
Tier 1 ratio
23.1%
Employees
2,667
Liquidity coverage ratio
276.4%
Moody’s long-term deposit rating
Aa2

Moody’s ratings

In an endorsement of our firm foundations and low credit risk, rating agency Moody’s has assigned UBP a Long-Term Deposit Rating of Aa2 with stable outlook, which was reviewed and confirmed in June 2025.

Long-Term Deposit Rating	Aa2
Short-Term Deposit Rating	P-1
Senior Unsecured Debt Rating	A2
Adjusted Baseline Credit Assessment	a1
Outlook	Stable

Download our latest annual report

A Family Affair

UBP has grown over more than five decades and remained family-owned, maintaining independence and a long-term vision.

The second generation of the de Picciotto family successfully took over full management from the founder in 2016, and the third generation now rising through the ranks is participating in the Bank’s further expansion.

The fact that the shareholders are one family guarantees our solidity, our ability to make decisions quickly, and the alignment of UBP’s interests with those of our clients. It also means our stakeholders can count on UBP to assume its responsibilities – ultimately, it is the family’s name and reputation that are at stake.

Learn more about the de Picciotto family story

Swiss excellence, global presence

UBP is headquartered in Geneva, Switzerland, but spans the globe. Spread over some thirty locations in the world’s key economic and financial hubs, from London to Singapore, the Bank’s workforce embodies multiple nationalities and cultures. While we are deeply rooted in our Swiss heritage, our international reach enables us to combine global expertise with local know-how to deliver solutions best adapted to our clients, wherever they are based.

Find a UBP office

UBP Geneva

Geneva is the seat from which Union Bancaire Privée (UBP) has been developing since 1969, to become one of the biggest family-owned private banks in the world. UBP’s headquarters, right in the centre of Geneva, are the largest of UBP’s sites worldwide. The head office is also one of the eleven booking centres the Group has spread across the world’s financial and economic hubs. Our experienced wealth management professionals working out of Geneva provide both private and institutional clients with high-quality, specialised services.

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UBP (UK) - London

UBP has a strong and growing presence in the UK, Channel Islands and Gibraltar with offices in London and other key locations across the region. As its largest hub outside of Switzerland, the UK is a key strategic location, supporting UBP’s commitment to providing clients with flexible wealth management solutions.

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UBP Luxembourg

UBP has been active in Luxembourg since 1971 through its subsidiary Union Bancaire Privée (Europe) S.A. Over the years, Union Bancaire Privée (Europe) S.A. has steadily built up its presence through major acquisitions and solid organic growth to become one of the Top 10 Luxembourg private banks (in total assets). As the Group’s European hub, UBP Luxembourg is fully licensed to carry out its activities in the European Union, which allows our experts to serve our clients in each of the 27 Member States from our headquarters in Luxembourg.

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UBP Monaco

Since it was created in 2014 the Monaco branch of Union Bancaire Privée, UBP SA, a Monaco- and French-regulated institution, has steadily built up its offering to become a leader in the Principality. We offer traditional banking products and solutions but stand out among our peers through a range of exclusive services.

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UBP Dubai

Union Bancaire Privée (UBP) is a family-owned and truly independent Swiss private bank, which caters to private and institutional clients. Deeply rooted in Switzerland, UBP’s heritage is one of excellence, stability, discretion and professionalism.

Today, UBP manages over CHF 150 billion in assets under management. With a highly specialised professional workforce of 2,094 people, the Bank is present in over 20 locations around the world, and offers its clients 11 different booking centres, including in Geneva, Monaco and Singapore.

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UBP Singapore

UBP: A family-owned bank with a legacy of innovation and strong foothold in Asia

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UBP Hong Kong

UBP: A family-owned bank with a legacy of innovation and strong foothold in Asia

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UBP Zurich

The Zurich branch of Union Bancaire Privée, UBP SA (UBP) is the second-largest office of the Group’s global network with CHF 22 billion in assets under management. At its prime Bahnhofstrasse 1 location, UBP Zurich employs over 230 staff (as at 31.12.2022) providing private banking and asset management services for private and institutional clients. UBP Zurich works closely with the Group’s fourteen investment offices across the globe.

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UBP Asset Management (France)

Union Bancaire Gestion Institutionnelle (France) S.A.S. (“UBP Asset Management (France)”) is an investment portfolio management company that has been registered with the French Autorité des marchés financiers (Financial Markets Authority) since 2 September 1998 (registration number 98041). It was created as the French subsidiary of UBP Asset Management (Europe) S.A. and is also affiliated to the French Asset Management Association (AFG).

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UBP Japan

UBPインベストメンツ株式会社

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UBP (UK) Gibraltar

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UBP Jersey

As an asset-management specialist in Switzerland, Union Bancaire Privée offers high added-value services and develops innovative product ranges for all its clients, whether private or institutional.

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UBP (UK) Guernsey

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UBP Frankfurt

In recent years, UBP has successfully laid solid business foundations in Zurich so that we could work with German institutional clients. In an effort to grow this client base, UBP has opened a branch of UBP Asset Management (Europe) S.A in Frankfurt am Main. Located at the heart of the most important financial hub in continental Europe, our Frankfurt office aims to meet the high standards of product and service quality expected by our clients and prospects in Germany. UBP Asset Management (Europe) S.A. is a UCITS management company and alternative investment fund manager; it is supervised by the Luxembourg regulator, the Commission de Surveillance du Secteur Financier (CSSF).

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UBP Milan

The Milan branch of Union Bancaire Privée (Europe) S.A., a Luxembourg-based subsidiary of Union Bancaire Privée, UBP SA in Geneva, is situated in the heart of Milan’s financial district. It was set up in 2012 as an asset management service provider promoting funds.

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UBP Portugal

Union Bancaire Privée (Europe) S.A. – Sucursal em Portugal (“UBP Lisbon”), a branch of the Luxembourg subsidiary of Union Bancaire Privée, UBP SA (“UBP”) in Geneva, is located in the heart of Lisbon. It began commercial operations in January 2024 with the aim of offering its clients a more convenient, local service, and to provide immediate support for each client’s individual needs, along with local investment consultancy services.

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UBP Madrid

UBP has had offices in Spain since 2001, in Barcelona, then Madrid. UBP Asset Management (Europe) SA Sucursal en España, is a Madrid-based branch of UBP’s Luxembourg entity and is registered with the Comisión Nacional del Mercado de Valores.

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Find a UBP office

The drive you demand

The drive you demand reflects our commitment to delivering the energy, expertise, and personalised wealth and asset management service that you rightly expect of us.

Learn more about the meaning of “The drive you demand”

Dedication, conviction, agility and responsibility permeate our corporate culture and lie at the heart of our client relationships. These values drive us to develop and refine successful strategies and high-performance investment solutions precisely responding to your wealth and asset management needs.

Our client-focused approach is the founding pillar of our activity. We work tirelessly to deliver on our promises. We remain open, earnest and readily available to uphold the level of service and performance that you expect. We respect your demanding nature, as it reflects our own.

We have always worked on the basis of a bold vision for the future and a firm belief in our business. Through our determination to stick to our convictions we deliver innovative and performance-driven investment solutions. Our conviction inspires trust among our clients and attracts the best talent in the industry.

The structure of our organisation and our teams is designed to enable fast and informed decision-making and nimble operations – characteristics that we believe are fundamental to our success. Our ability to recognise and seize opportunities keeps us ahead of the game.

We analyse the full implications of our decisions, and ensure that integrity prevails in all our actions, at every level. On a daily basis, we are committed both individually and as a team to applying the research, control, risk and compliance that our business demands.

With a long-term vision, our responsibility naturally extends to the future. As the world is changing, we believe it is our duty to integrate sustainability throughout our business in order to serve our clients’ best interests and contribute to channelling capital into the transition to a green and inclusive economy.

A story of growth

UBP's story starts not in a boardroom, but on the world stage. In the 17th century, a family lineage steeped in diplomacy and trade began its journey. Fast forward to 1954, and a descendant, Edgar de Picciotto, settles in Switzerland, honing his business skills. Inspired by his father-in-law's banking background, he joined a Geneva bank, igniting a passion for wealth management.

In 1969, that passion became UBP's foundation. Edgar knew the bank needed to grow quickly, and through a series of strategic acquisitions, UBP quadrupled in size with the takeover of American Express Bank in 1990 (the largest Swiss bank merger at the time). With the second generation coming on board and taking senior roles, this growth by acquisition continued with key takeovers including DBTC (2002), ABN AMRO in Switzerland (2011), Lloyds International Private Banking (2013), and Coutts International (2015), this last opening doors to Asia. Most recently, after Millennium Banque Privée in 2021 and Danske Bank International in 2022, Societe Generale (Switzerland) Ltd and SG Kleinwort Hambros joined the UBP family in 2025.

In just 50 years, UBP has grown into a global leader in private banking, going from CHF 8 million and a handful of employees when it was founded to over CHF 170 billion and over 2,800 staff today. With the third generation entering the leadership, this remarkable journey from a family heritage to a global force is a testament to UBP's vision and strategic growth.

More than family-owned: family-run

Today, just as it always has, Union Bancaire Privée, UBP SA (UBP) belongs to the de Picciotto family, which controls the Bank through CBI Holding SA and is in active leadership positions.

Daniel de Picciotto, who has been a Board member since 2010, took over from his father in 2016 as the Chairman of the Bank’s Board of Directors. Anne Rotman de Picciotto, has held a seat on the Board since 2006. Their brother Guy de Picciotto has been serving as Chief Executive Officer, overseeing the Bank’s operational management, since 1998. Continuity of governance is also embodied in the third generation who are now also in the Bank and rising through the ranks.

UBP’s governing bodies are made up of top financiers and leading political figures who complete the family-led framework supporting long-term decision-making.

View UBP’s Board Members & Executive Committee Members

Expertise that wins awards

UBP’s expertise, services, and locations are consistently recognised with industry awards, which stand as testament to the depth and quality of our offerings.

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WealthBriefing

The WealthBriefing Awards are a global programme that recognises achievements within the wealth management industry. For over 10 years we have been consistently recognised by WealthBriefing across markets and services. Including in most recent years:

Switzerland: We were elected Best Structured Product Provider in 2025, Best Family Office Offering in 2024, and Best Bank for UHNW Team (Swiss Domestic Clients) in 2023.
Europe: Four years in a row our alternatives offering has been recognised, and in 2025 we received awards for our Investment Management Platform, for our Wealth Management Services in Monaco and in the Nordics, and for our International Clients Team. In 2026 our Nordics Desk was singled out again, and our Wealth Planning capabilities were also selected for a prize.
MENA: UBP was voted Best Pure Play Private Bank for 2024 and Best Boutique Private Bank for 2023, while our Private Markets offering has won three times since 2021.
Asia: Since 2016 our private banking services have consistently been recognised in Hong Kong, Singapore, and Greater China.

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PWM / The Banker

The PWM / The Banker Global Private Banking Awards are a prestigious recognition programme within the wealth management industry. UBP’s Monaco branch has been awarded Best Private Bank three times in a row.

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Euromoney Global Private Banking Awards

Our Euromoney Global Private Banking Awards wins include – in Asia – Best Pure Play Private Bank, Best for Discretionary Portfolio Management, and Best for Alternative Investments. In 2026, UBP was elected Singapore's Best Pure Play Boutique Private Bank.

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