1. Newsroom
  2. Understanding consumer demand for sustainable investing
Menu
Corporate 30.10.2019

Understanding consumer demand for sustainable investing

Understanding consumer demand for sustainable investing

In 2018, UBP joined the Cambridge Institute for Sustainability Leadership’s (CISL) ‘Investment Leaders Group’, a global network of pension funds, insurers and asset managers committed to advancing the practice of responsible investment.


Last week, CISL published a study led by a University of Cambridge team showing that when given clear social and environmental performance data, consumers display an appetite for sustainable investment even with lower returns. The study simulated real-world investment scenarios, thus offering a unique, science-based rating format to help people easily understand the sustainable performance of funds.

Key findings of the study included the following conclusions:

  • There is a strong preference for sustainable investing even with a 2–3 per cent sacrifice in returns.
  • Participants in the under-35 age range and inexperienced savers had a stronger preference for sustainable investment, while income, gender and education had no effect on preference.
  • There was stronger preference for avoiding funds with poor sustainability ratings than for actively choosing funds with high sustainability records, indicating avoiding negative environmental and social impacts is more influential in decision-making than the pursuit of positive impacts.

The study shows that people want more from their capital than only financial returns. Given the right information they will avoid investments which harm people or the environment. In the real world most savers are not provided with that information; meaning they are unable to make positive choices. Given what we know about climate change, destruction of nature and high levels of inequality, that needs to change.

says Jake Reynolds, Executive Director, Sustainable Economy, CISL.

Expertise

Gestion discrétionnaire – vous êtes toujours aux commandes

Parce que vos objectifs sont uniques, nous vous proposons un service de gestion discrétionnaire exclusif.

Lire plus
Expertise

Swiss & Global Equities

Why Swiss equities now? This market offers equity investors the stability and agility they need to navigate this volatile period. 

Read more
Expertise

European Equities

European equities offer unrivalled opportunities in terms of breadth of sector and market exposure.

Read more

Actualités les plus lues

Corporate 03.12.2020

Camerata Venia: des musiciens de talent nous offrent un concert digital

L’UBP soutient depuis de nombreuses années divers projets dans le domaine de la culture et de l’art dans ses différentes implantations à travers le monde. A Genève, nous avons ainsi noué un partenariat avec le Grand Théâtre et l’orchestre Camerata Venia dans le cadre de notre sponsoring en faveur de la création artistique et des jeunes talents.

Corporate 16.11.2020

Taking a deep breath with freediving champion Guillaume Néry

Multiple world record holder and reigning world freediving champion Guillaume Néry was the guest speaker at UBP’s latest global in-house conference. The Bank regularly invites inspiring figures to share their visions and talk about their unique experiences.
Corporate 05.03.2021

Biodiversity loss – a threat to our economy?

All too often, economic progress and conservation of nature are seen as mutually exclusive. Indeed, biodiversity loss is considered to be the price to pay for development. In a new report, the Cambridge Institute for Sustainability Leadership (CISL), in cooperation with UBP, shows how the opposite is true by guiding financial institutions to measure their nature-related financial risks.


A lire également

Corporate 05.03.2021

Biodiversity loss – a threat to our economy?

All too often, economic progress and conservation of nature are seen as mutually exclusive. Indeed, biodiversity loss is considered to be the price to pay for development. In a new report, the Cambridge Institute for Sustainability Leadership (CISL), in cooperation with UBP, shows how the opposite is true by guiding financial institutions to measure their nature-related financial risks.

Corporate 22.02.2021

UBP Monaco looks at the future through the lens of art

After the success of its first art exhibition in collaboration with art agent MTArt, UBP Monaco has made a new selection of works by another set of talents supported by the agency for its second exhibition themed ‘A Brave New World’. 

Corporate 07.01.2021

Vente d’œuvres d’art au profit de la fondation Cansearch

Les collaborateurs de l'UBP à Genève se sont récemment vu offrir une occasion unique d'acquérir une œuvre d’art de la Banque, tout en contribuant aux projets de la fondation Cansearch.